Capitalising on your permanent in store ambassador

Capitalising on your permanent in store ambassador

There has been a noticeable trend in the way consumers talk about shopping.  Shopping is now no longer a destination but now firmly considered an activity.  Consumers are spoilt for choice when it comes to product purchase with literally thousands of...
Importance of flexibility

Importance of flexibility

As a brand or a retailer when was the last time you considered the flexibility of POP solutions? I never cease to be amazed at how many brands revert to different in-store activation solutions for different environments. Developing bespoke designs that are globally...