by oapun | Apr 15, 2014 | Uncategorized
At Creative Instore Solutions (CIS), designing and developing in store activation units for brands has always been all about the customer path to purchase experience. This is especially critical in the impulse driven petrol and convenience (P&C) channel in which...
by oapun | Feb 20, 2014 | Uncategorized
At Creative Instore Solutions we were proud to be winners of the NSW Premier’s Export Award in the Business Services category for 2013. This enabled me to attend a specialist Master Class luncheon with the other national finalists which also constituted of...
by oapun | Jan 20, 2014 | Uncategorized
In today’s volatile economic retail environment, it’s surprising to me that many brands and retailers don’t acknowledge that lost sales today are not made up tomorrow, they are gone for good. The reality of a consumer’s path to purchase...
by oapun | Dec 7, 2013 | Uncategorized
Brands can achieve cohesiveness between online and in-store to give the customer the best experience and maximize ROI. Since the birth and rapid adoption of online shopping across theworld, most retailers have had a two space policy: one for in-store shopping and the...
by oapun | Dec 7, 2013 | Uncategorized
There has been a noticeable trend in the way consumers talk about shopping. Shopping is now no longer a destination but now firmly considered an activity. Consumers are spoilt for choice when it comes to product purchase with literally thousands of...
by oapun | Dec 7, 2013 | Uncategorized
As a brand or a retailer when was the last time you considered the flexibility of POP solutions? I never cease to be amazed at how many brands revert to different in-store activation solutions for different environments. Developing bespoke designs that are globally...