by oapun | Jan 20, 2014 | Uncategorized
In today’s volatile economic retail environment, it’s surprising to me that many brands and retailers don’t acknowledge that lost sales today are not made up tomorrow, they are gone for good. The reality of a consumer’s path to purchase...
by oapun | Dec 7, 2013 | Uncategorized
Brands can achieve cohesiveness between online and in-store to give the customer the best experience and maximize ROI. Since the birth and rapid adoption of online shopping across theworld, most retailers have had a two space policy: one for in-store shopping and the...
by oapun | Dec 7, 2013 | Uncategorized
Here we are again, that time of year when a company’s business objectives have been set for the financial year ahead and plans have been or are being formulated to take the brand on its journey to achieve those lofty goals. Everyone from the Sale Reps, the...
by oapun | Dec 7, 2013 | Uncategorized
As a brand or a retailer when was the last time you considered the flexibility of POP solutions? I never cease to be amazed at how many brands revert to different in-store activation solutions for different environments. Developing bespoke designs that are globally...
by oapun | Dec 7, 2013 | Uncategorized
There has been a noticeable trend in the way consumers talk about shopping. Shopping is now no longer a destination but now firmly considered an activity. Consumers are spoilt for choice when it comes to product purchase with literally thousands of...
